Branding is a vital part of any marketing strategy, and is equally important for businesses operating online. Get your branding right and it will keep your business at the front of customer’s minds, boost sales for your products, and could even allow you to raise your prices. In a series of posts ...

Although often overlooked, a good menu plays a vital role in a website’s success. They’re used to pull users deeper into your site, help them find your content, and drive user engagement. Get it wrong and users won’t be able to find their way around your site. Follow these simple tips to impro...

Google has been releasing Penguin updates for four years now. Although these have improved search results for users, marketers have had to rethink their SEO and link building strategies several times to avoid ranking penalties. The most recent update was Penguin 4.0, which was added to Google’s...

Conventionally, virtual reality headsets have been incredibly expensive – costing well into the hundreds of pounds. Not only is the headset itself expensive you also need a computer powerful enough to run games smoothly, potentially adding thousands of pounds onto your bill. Unfortunately, this hi...

It may seem a little early to start talking about Christmas and the holiday season – but it’s the perfect time to consider the benefits of a seasonal marketing strategy for your business. Christmas and Halloween products are starting to arrive in shops, and it won’t be long before people start...

Here’s a statistic that pretty much blew my mind this week. In 2008 the total number of searches on Google (worldwide) was 1.75bn per day. Seven years later in 2015, this number was 7.8bn. To me, it feels like the Internet was fairly well established back in 2008 so this huge growth did surprise ...

According to CISCO, videos will account for 80% of all consumer internet traffic by 2019 – and Facebook alone gets over 8 billion video views every day. If you aren’t already doing so, now is the perfect time to start utilising video marketing to boost your market reach, drive more leads and i...

There are now more mobile devices on Earth than there are people – and as almost 60% of all website traffic comes from these devices, it’s never been more important to make sure your site is designed and developed with mobiles in mind. A responsive design means your site can be used and enjoyed...

What is it?

Apple Pay for eCommerce websites is here. This month sees the release of macOS Sierra and iOS 10, bringing with it many new features. The most interesting, in our opinion, being the availability of Apple Pay on the web. This opens an interesting new dimension to online shopping and eComme...

Blogging shouldn’t really be optional if you’re running a business. It’s a fantastic way to generate leads, drive traffic to your site, establish authority and can produce long term results. The only thing blogging costs you is your time – and a blog is constantly generating leads even whe...