Twitter has just made its Conversational Ads available for all advertisers to use and has recently released a new ad format – called an Instant Unlock Card. These are designed to increase user interaction and engagement for your brand by giving people a piece of exclusive content in return for tweeting with your hashtag. It’s a powerful way to boost your brand awareness, and early tests have already proved successful.

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Since the dawn of Twitter, users have complained about link and photo URLs counting against each tweet’s 140-character limit. Now that may finally change. Twitter will stop including photos and links in character counts, possibly within the next two weeks. WOOOO!

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That’s right, a social media manager. Not even ten years ago social media was in its infancy and, basically just consisted of MySpace and Bebo.

Back in the day, Facebook was only just a baby in the world, used only by universities students to connect. Social marketing wasn’t even a thing.

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