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Web-Feet Blog

13 Myths and Misconceptions of SEO

Posted on July 11, 2017 by

Search Engine Optimisation is one of the most talked about, searched for, and read about topics for internet entrepreneurs.

Myth 1: SEO is a Scam

Due to the nature of the internet it is very easy for anyone to claim that they are an SEO ‘guru’. This has made many webmasters skeptical of bringing an SEO into their employ for fear of being ripped off, or worse having their site blacklisted from Google.

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Emoji Push Notifications Boost Marketing Engagement 🚀

Posted on April 21, 2017 by

emoji

We all ❤ emojis.

Whether they’re used in texts  tweets or adding a bit of magic to our Instagram posts, emojis are everybody’s favourite messaging trend. According to the Telegraph, they’re the fastest growing language in history in the UK.

Their growth in popularity is driven by our love for emojis and the emotions they evoke.

But beyond their novelty purposes, can emojis help mobile marketers engage with users?

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You Can Now Submit URLs to Google Directly from Search Results

Posted on April 11, 2017 by

Google has been gradually shifting its various services straight into its search results for easy access. Google has now introduced its dedicated URL submission feature, which can be found directly in the core Google search results page.

The tech giant has updated Search to include an easy-to-access URL submission form, which can easily be found anytime you search for ‘Submit URL to Google.’

url google search results

This latest addition works just like the regular Search Console submission form but enables easier and quicker URL submission to Google’s index. It’s a smart interactive tool that’s been placed in the most convenient location.

To submit a link, all you need to do is fill in the blank space with you page you want to index and complete the ‘I’m not a robot’ reCAPTCHA safety feature.

Google will then review the page and decide whether they want to index the URL so other people can easily find it in their search results. This doesn’t necessarily mean your URL will be listed or included in Google’s rankings, but it makes getting noticed by Google that little bit easier.


The Importance of Graphic Design

Posted on March 24, 2017 by

graphicdesigner

One of the most powerful weapons in business is graphic design.

An poorly designed website can look boring, amateurish and downright ugly. The solution? Graphic design – a redesign of your website and brand image that will propel your business into the modern day.

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Mobile App Design Trends For Improving User Experience

Posted on March 21, 2017 by

mobile app design trends

We can’t get enough of mobile apps. More than ever before, we are engaging with them to quickly source information. This demand means that apps have become an increasingly important design category. It’s no surprise that many companies have jumped on the mobile app bandwagon, and are increasingly relying on mobile apps to deliver their content and services.

This dramatic shift in consumer behaviour has opened new opportunities for businesses to increase brand engagement and to develop long-term relationships with their customers. Yet as new opportunities arise, so do new challenges: stats show that over 23% of users dropped an app after a single use.

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Google’s reCAPTCHA is now Completely Invisible

Posted on March 13, 2017 by

Google’s reCAPTCHA service has helped to weed out fake traffic (which costs advertisers billions every year) and stop bots from maliciously submitting forms on the internet for years. However, the awkward letters and numbers were often difficult to read and could even deter users from completing a form. Google’s latest version of reCAPTCHA is now completely invisible to users, and instead works in the background to automatically detect if someone is a human or a bot.

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Search Marketing – What Does it all Mean?

Posted on February 28, 2017 by

Search Marketing - What Does it all Mean?

Search Marketing – What Does it all Mean?

Online search is simply connecting searchers with the most relevant information online. Search marketing is about making yourself as visible as possible to the people searching for the products, services and information that you provide. Here’s a breakdown of the most popular search engines in the UK

Search Engine Provider market share.

As you can see, Google still dominates search in the UK. Whilst that suggests you should spend most of your time and effort focussing on Google, there may also be some opportunities with Bing and Yahoo!

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Time to review your customers’ experience?

Posted on February 16, 2017 by

Time to review your customers' experience
Is it time to review your customers’ experience?

If you are looking to build a better more profitable business, it pays to take some time out to review your customers’ experience – put yourselves in their shoes and see the experience they have. Here’s where to start;

How do your customers find you?

This applies to both existing and new customers. Existing customers behaviour is very much to use the internet to find your email, office address or just find other more specific information – most of the time they will do this without you knowing. New clients will do the same but are likely to be looking for more general information about products or services – they may also search for you by name but possibly also by product or service.

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Customise Your Google Ads with IF Functions

Posted on February 11, 2017 by


Ad customisers are frequently used in Google AdWords to show highly relevant ads to customers, but Google is making this process even easier with the introduction of IF functions. These allow ads to be customised in greater detail, based on whether or not specific parameters are met.

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The Power of a Brand

Posted on February 2, 2017 by

The Power of a Brand

The power of a brand is often underestimated or overlooked in the world of business, both online and offline. A strong brand becomes trusted by both potential and loyal customers, who associate it with high quality products and good customer service – projecting a premium image of a business. This means customers are more likely to frequently purchase from a business and are willing to pay premium prices.

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