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Emoji Push Notifications Increase Marketing Engagement 🚀

Posted on April 21, 2017 by

emoji

We all ❤ emojis.

Whether they’re used in texts  tweets or adding a bit of magic to our Instagram posts, emojis are everybody’s favourite messaging trend. According to the Telegraph, they’re the fastest growing language in history in the UK.

Their growth in popularity is driven by our love for emojis and the emotions they evoke.

But beyond their novelty purposes, can emojis help mobile marketers engage with users?

Earlier this year, the mobile marketing wizards at Leanplum released a new Mobile Marketing Trends report, confirming the effectiveness of emoji push notifications in mobile communications.

According to this report, emojis have become a mobile marketer’s best friend.

In addition to revealing the 25 most powerful emojis, Leanplum’s report includes many interesting finds. Their report unpicks how deep our obsession with emojis runs, providing organisations with the blueprint for better engagement their users through emojis.

 

Emojis lift 🏋 push notifications open by 85%

 

Leanplum found that whilst text-only push notifications had an open rate of 2.44, emoji push notifications had an open rate of 4.51. This is a significant increase, demonstrating that emojis are a powerful tool for engagement.

This is great news for mobile marketers. Push notifications can engage both new and old app users, and luring them back in and increasing your app retention rates. Be smart with mobile marketing – add an emoji to your push notification and you might engage twice as many users.

 

Emoji usage increased 163% in 2016 🔥

 

According to the report, emoji usage rose 163% between 2015 and 2016, with 3,864 push campaigns using emoji communications last year.

As emoji usage took off, organisations embraced the trend, with Facebook’s ‘like’ button now incorporating emoji reactions. Once only used in text messaging, emojis have become a critical component of brand engagement across multiple media platforms.

As a result, the library of emojis used by digital marketers increased by 10%.

This is perhaps not surprising, considering the hundreds of new emojis that were added in February last year. These new emojis, including new options for genders, race and family, make it easier for us to find one we can relate to. More personalisation = more engagement. It’s simple.

 

Emojis perform better than images 📸

 

Emojis are a great way to harness visual power where space is limited. But don’t images do the same?

Apparently not.

According to Leanplum’s study, emojis outperform images in push notifications by 9%.

This may be because the brain recognises emojis not as text but as nonverbal communication, and as a result they are processed as emotions, not text. For example, we interpret 😂 and 😍 on an emotional level, not as a picture.

Emojis are fun, relatable and personalised, allowing customers to form an emotional connection with a brand. As Leanplum’s study demonstrates, content that resonates on an emotional level can help you drive more ROI in your apps. This is why emojis are a powerful tool for marketers, and why they perform better than images.

 

App Store engagement 💍 is rising

 

Great news for marketers – in the past two years, App Store revenue has increased by 85%, and time spent in apps has increased by 95%.

As App Store engagement rises, so does the opportunity for marketers to engage with users using emoji push notifications. Not only are mobile users are becoming more invested in apps, but when an app delivers personalised and creative content, users respond by engaging with the app.

As a result, mobile marketers are becoming smarter about sending personalised communications through emoji push notifications.

 

This report confirms that emoji push notifications are a great tool for engaging users, leading to higher app usage and retention, loyalty and conversions.

If you’re thinking about developing an app for your business, or want to know more about the mobile marketing services we can offer, then get in touch with Web-Feet. 👣


You Can Now Submit URLs to Google Directly from Search Results

Posted on April 11, 2017 by

Google has been gradually shifting its various services straight into its search results for easy access. Google has now introduced its dedicated URL submission feature, which can be found directly in the core Google search results page.

The tech giant has updated Search to include an easy-to-access URL submission form, which can easily be found anytime you search for ‘Submit URL to Google.’

url google search results

This latest addition works just like the regular Search Console submission form but enables easier and quicker URL submission to Google’s index. It’s a smart interactive tool that’s been placed in the most convenient location.

To submit a link, all you need to do is fill in the blank space with you page you want to index and complete the ‘I’m not a robot’ reCAPTCHA safety feature.

Google will then review the page and decide whether they want to index the URL so other people can easily find it in their search results. This doesn’t necessarily mean your URL will be listed or included in Google’s rankings, but it makes getting noticed by Google that little bit easier.


The Importance of Graphic Design

Posted on March 24, 2017 by

graphicdesigner

One of the most powerful weapons in business is graphic design.

An poorly designed website can look boring, amateurish and downright ugly. The solution? Graphic design – a redesign of your website and brand image that will propel your business into the modern day.

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Mobile App Design Trends For Improving User Experience

Posted on March 21, 2017 by

mobile app design trends

We can’t get enough of mobile apps. More than ever before, we are engaging with them to quickly source information. This demand means that apps have become an increasingly important design category. It’s no surprise that many companies have jumped on the mobile app bandwagon, and are increasingly relying on mobile apps to deliver their content and services.

This dramatic shift in consumer behaviour has opened new opportunities for businesses to increase brand engagement and to develop long-term relationships with their customers. Yet as new opportunities arise, so do new challenges: stats show that over 23% of users dropped an app after a single use.

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Google’s reCAPTCHA is now Completely Invisible

Posted on March 13, 2017 by

Google’s reCAPTCHA service has helped to weed out fake traffic (which costs advertisers billions every year) and stop bots from maliciously submitting forms on the internet for years. However, the awkward letters and numbers were often difficult to read and could even deter users from completing a form. Google’s latest version of reCAPTCHA is now completely invisible to users, and instead works in the background to automatically detect if someone is a human or a bot.

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Search Marketing – What Does it all Mean?

Posted on February 28, 2017 by

Search Marketing - What Does it all Mean?

Search Marketing – What Does it all Mean?

Online search is simply connecting searchers with the most relevant information online. Search marketing is about making yourself as visible as possible to the people searching for the products, services and information that you provide. Here’s a breakdown of the most popular search engines in the UK

Search Engine Provider market share.

As you can see, Google still dominates search in the UK. Whilst that suggests you should spend most of your time and effort focussing on Google, there may also be some opportunities with Bing and Yahoo!

 

“It’s estimated that more than 90% of online experiences start with a search engine.“ – Econsultancy

 

Organic vs Paid

Organic search is often referred to as ‘free’ because there is no direct cost involved on a per click basis, unlike paid search. That’s not to say that you don’t need to budget for SEO (Search Engine Optimisation), far from it. A marketing or SEO work plan will need long term investment in many areas such as technical site optimisation, content marketing, copywriting and link-building. The main objective is to optimise your website in a way that makes it more attractive to the search engines. Paid search on the other hand requires research and in some cases trial and error to yield the best results. Paid search is more predictable and controllable and can yield immediate and specific results. A long term marketing strategy would incorporate both channels.

Benefits of Search Marketing

Essentially, search marketing, both paid and organic, is focussed on attracting new and returning visitors to your website. You may be trying to generate leads, make sales or simply have other online marketing objectives. It’s really important to remember that bringing traffic to a website doesn’t guarantee success. The two key deliverables here are brining in the right traffic and then ensuring that once your searchers arrive, you are able to give them what they are looking for and meet their expectations.

How to hire an SEO

If you want to learn more about what makes a good SEO and how to choose a digital marketing company to work with – here’s a great video from Google Webmasters that we think you will find very useful

If you would like to learn more about search and digital marketing, please don’t hesitate to get in touch.


Time to review your customers’ experience?

Posted on February 16, 2017 by

Time to review your customers' experience
Is it time to review your customers’ experience?

If you are looking to build a better more profitable business, it pays to take some time out to review your customers’ experience – put yourselves in their shoes and see the experience they have. Here’s where to start;

How do your customers find you?

This applies to both existing and new customers. Existing customers behaviour is very much to use the internet to find your email, office address or just find other more specific information – most of the time they will do this without you knowing. New clients will do the same but are likely to be looking for more general information about products or services – they may also search for you by name but possibly also by product or service.

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Customise Your Google Ads with IF Functions

Posted on February 11, 2017 by


Ad customisers are frequently used in Google AdWords to show highly relevant ads to customers, but Google is making this process even easier with the introduction of IF functions. These allow ads to be customised in greater detail, based on whether or not specific parameters are met.

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The Power of a Brand

Posted on February 2, 2017 by

The Power of a Brand

The power of a brand is often underestimated or overlooked in the world of business, both online and offline. A strong brand becomes trusted by both potential and loyal customers, who associate it with high quality products and good customer service – projecting a premium image of a business. This means customers are more likely to frequently purchase from a business and are willing to pay premium prices.

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Google Chrome will show a warning on sites without an SSL Certificate

Posted on January 22, 2017 by

Google is implementing a series of changes to Chrome, the world’s most popular web browser, to try and make the web a safer place. Starting in January 2017, Chrome will display a warning when a page isn’t protected by an SSL Certificate. Further down the line, Google plans to show this warning for all HTTP pages.

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