Posted on June 10, 2016 by Jay Jones
For any marketer who hasn’t gotten the mobile-first memo, the recently released 2016 Internet Trend Report served as a definite wake up call. It covered the shift to a video-heavy and data-rich marketing world but really emphasised the fact that we are living in a mobile-first world.
While industry experts and companies like Facebook and Google begin conversations about design and user experience with a focus on the small screen, this hasn’t quite translated over to the wider marketing industry.
The $22 billion mobile advertising gap.
For marketers, the most important thing we learned from the 2016 Internet Trend Report was the fact that online advertising is growing – with mobile growing faster than desktop, even though it commands a smaller share of the pie.
The report also revealed that people spend 25% of their time looking at mobile devices, but marketers only spend 12% of their advertising budget on mobiles – that 13% gap represents a $22 billion missed opportunity in the US ad industry alone. By increasing the number of mobile ads, marketers have the potential to reach many more customers.