Thanks to the evolution of online viruses and the growth of sites that have been broken into by hackers, dangers threatening your business are more common than ever.

The question of how often you should conduct a website security audit is vague. Ideally, you should download a security system that manages this for you and verifies your site’s safety automatically so that you do not have to worry about upkeep.

Still, most companies conduct a security audit and backup only when they absolutely have to. As an agency we often provide security audits and reviews for all types of businesses who don’t trust their software or just want a certified professional making sure they’re in safe hands.

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Each week we try and collate a selection of massively popular marketing involving stories. Here are this weeks.

Get cosy and get ready to see the amazing results from Instagram, Brexit, and so much more…

Leave campaign generates the most tweets in run up to vote

The #EU ref data hub, a dashboard that measures Twitter discussions about Brexit has shown how Leave was the most-talked about campaign in the week before the referendum.

Despite Remain garnering the most mentions on the 23rd June, Leave was referenced more times overall. David Cameron was the most talked-about campaigner, with 37.8% of tweets mentioning the (soon-to-be former) Prime Minister.

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The well-known leaders of Social Media are always changing the sizes of images and it can be a challenge to keep up.

It’s always useful to have a reminder, so we have prepared a handy guide to ensure your brand looks perfect when posting images on social media.

Here are the ideal image sizes for Facebook, Twitter, LinkedIn, YouTube and Google+. The sizes are accurate as of June 2016.

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What is all the fuss about?

Analytics, in general, are designed to help you understand your business’ customers and your website’s audience. When you know who you’re attracting, you can tweak your marketing and sales strategy accordingly.

Try this, a site that you guest blog on regularly is sending a lot of traffic your way. This is valuable to know and you can amp up your efforts there to attract even more business. Likewise, if a site isn’t sending you much traffic at all, you can halt all marketing activities there.

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Do you ever see something and wish you could make it an app to help you and your customers?

Do you imagine building and releasing this idea? Well, first we wanted to give you 5 commonly asked questions before making that leap…

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Google favours responsive sites over non-responsive in mobile search results.

Since then Google has been looking to further differentiate between mobile and desktop results. One of the next ranking factors to come into force is page speed – specifically mobile page speed.

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Should I explore Snapchat no matter what? YES!

The stats behind it also supports this with 150 million daily active users and over 10 billion daily video views, it’s hard to believe that Snapchat is still growing. But, it is particularly with users over 25. According to Snapchat’s Senior Vice President, Nick Bell, two-thirds of their audience is over 18, with 50 percent of new daily users over the age of 25.

If your brand isn’t on Snapchat yet, then what are you waiting for? It’s one of the best digital tools available for marketers to engage in a face-to-face style communication with all your brand fans.

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It is a question that is more powerful than ever before, as video marketing dominates the world.

It used to be that clients wanted to get as much into video as possible to ‘really make the most of it’.

Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times although sometimes without reducing the messages.

Generally speaking, shortening your content is a good approach.

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If you’re not focusing on the customer experience, you’re potentially losing money, it’s as simple as that.

One of the simplest places to start with customer experience is to make sure your web and mobile web experiences are the best they can be.

It costs so much money to acquire traffic to your site in the first place. Every time a user bounces from your site without interacting, you’ve wasted money and you may never get another chance with that prospect, uh oh.

That’s why it’s crucial to ensure a pleasurable customer experience throughout your entire sales funnel. You need to make sure that every step of the conversion process is optimised so that once you’ve attracted a customer’s curiosity with an offer, you can immediately deliver on that promise.

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