Google Analytics for Small Business

What is all the fuss about?

Analytics, in general, are designed to help you understand your business’ customers and your website’s audience. When you know who you’re attracting, you can tweak your marketing and sales strategy accordingly.

Try this, a site that you guest blog on regularly is sending a lot of traffic your way. This is valuable to know and you can amp up your efforts there to attract even more business. Likewise, if a site isn’t sending you much traffic at all, you can halt all marketing activities there.

Know what you need.

There are a lot of technical features in Google Analytics, but a small business won’t need them. You can leave the digging to marketers who are more well-versed in conversion rates and metrics.

Still, there are areas you’ll want to pay attention to. Here are a few examples:

• Find out how your website visitors found you by looking at the referral sources.

• Discover how your customers interact with your website. Are there any pages where you’re losing potential customer’s interest?

Some Key Data to Pay Attention To.

The first step is knowing what you want to learn by looking at your Google Analytics. From there, you can hone in on the specific analytics that will help you monitor your progress.

Below we detail 5 key details to be aware of when using google analytics:

Knowing the number of visits your site gets is a fundamental metric to track. Google Analytics will tell you this as soon as you open your dashboard. Watch this metric as you try new marketing tactics to determine if you’re seeing a spike in traffic.

Start tracking your numbers before a campaign, then look at them during and after to understand how that campaign moved the needle. Use this information to help you plan the next campaign.

Want to know more about who’s on your site? Check out your demographics. This is insightful information about the gender, age group, and location of the people who visit your site.

On the content side, seeing the content people are looking at tells you what you’re doing right on your blog.

Another interesting metric to look at is the new vs. returning visitors. You want a healthy balance of new and returning because you want to provide value to those who come to your site so that they’ll come back to read your blog or buy from you, but you also want new potential customers to discover your brand.

Start today Google Analytics, getting to know each data point that interests you. In no time at all, you will be learning things you never knew existed. Horah!