Developing the Customer Experience
Posted on June 15, 2016 by Jay Jones
If you’re not focusing on the customer experience, you’re potentially losing money, it’s as simple as that.
One of the simplest places to start with customer experience is to make sure your web and mobile web experiences are the best they can be.
It costs so much money to acquire traffic to your site in the first place. Every time a user bounces from your site without interacting, you’ve wasted money and you may never get another chance with that prospect, uh oh.
That’s why it’s crucial to ensure a pleasurable customer experience throughout your entire sales funnel. You need to make sure that every step of the conversion process is optimised so that once you’ve attracted a customer’s curiosity with an offer, you can immediately deliver on that promise.
