Posted on June 20, 2016 by Taylor
Google favours responsive sites over non-responsive in mobile search results.
Since then Google has been looking to further differentiate between mobile and desktop results. One of the next ranking factors to come into force is page speed – specifically mobile page speed.
Measuring page speed
Testing on mobile
Try testing how long your site takes to load on a 2G, 3G and 4G connection with Chrome’s web inspector tools by navigating to the network tab and changing the network throttling settings. You’ll probably find you’re waiting for ages for the page to load on both 2G and 3G. Many people will get bored of waiting for just a few seconds and will move on elsewhere, for eCommerce sites, this can mean lost business. Unfortunately, many websites will take awhile to load on slow, high latency connections but there are optimisations that can minimise this.
One of the most important optimisations you can do is reducing page size as much as possible. Any pages over a megabyte in size are going to take an eternity to load over a slow mobile connection. Think of it this way, the larger your site is the more data it uses – costing the user more money. Does a potential customer really want to be paying you to sell them a product or service?
“Time is money.”
– Benjamin Franklin
Forty percent of people will leave your site if it takes longer than three seconds to load – an even higher percentage on mobile.
What you can do to improve mobile page speed
There are many page speed optimisations you can make to improve the time it takes for your pages to load. First and foremost is to cut back your page size – anything over two megabytes is often considered large. Try resizing images or compressing them for the web, this can have a great impact on page speed in itself. Full-screen video backgrounds may look pretty and won’t necessarily block the rest of your page’s HTML from loading but it can use a lot of bandwidths, this is especially true of mobile users. I’d recommend ensuring that videos only autoplay on a desktop, laptop and tablet sized devices.
Removing render blocking content
Want to learn more or get support on making your site faster? Contact us today!