Web-Feet.co.uk Blog

Generating Leads for B2B Companies

Posted on February 23, 2018 by

A lead is a company (or individual) that shows an interest in your products or services. In order to identify your leads, you have to generate them first. So, what are the best methods for generating leads?

There are many different ways B2B companies can generate leads. What works for some companies ...


How to Write a Good Subject Line

Posted on February 2, 2018 by

From car insurance companies offering their latest deals, to travel agents tempting you with your next holiday destination, or your favourite retailers offering discounts, you probably receive hundreds of marketing emails every week from companies that have your details. Perhaps you purchased somet...


What Makes A Good Email Marketing Campaign?

Posted on January 29, 2018 by

Many businesses use email marketing to communicate with new and existing customers. When done right, it’s one of the most effective ways to tell people about the products or services you offer and to increase your sales. Email marketing also allows businesses to focus on targeting specific custome...


How to Overcome Black Friday Chaos

Posted on November 8, 2017 by

 

The 24th November is right around the corner, so if you haven’t started to plan your Black Friday marketing campaign yet, you’d better start now. The biggest event in retail is here in a couple of weeks, so now’s the time to make sure you really satisfy your customers on Black Friday, even i...


Top Tips for Content Creation

Posted on October 23, 2017 by

content creation blogging

“On average, people consume 285 pieces of content or 54,000 words every single day” – Hubspot

Content marketing is more competitive than ever.

In 2017, many businesses are putting out original pieces in a bid to entice, delight and satisfy customers. According to Hubspot, each person consumes ...


Magento 1 vs Magento 2

Posted on October 5, 2017 by

Magento 1 vs Magento 2

Magento 2 is the latest version of the most popular ecommerce platform in the world. Currently holding 14% of the market share for ecommerce platforms, it’s safe to say the Magento upgrade has been a pretty big deal for ecommerce businesses.

The key defining feature of Magento...


Proximity Marketing for the Tourism Industry

Posted on September 26, 2017 by

On average, we check our phones a whopping 150 times a day. This offers a huge number of opportunities for savvy marketers to target us with products.

Marketers know that providing personalised content to end users is critical to increase engagement. We are constantly bombarded with information, whi...


Setting up the Kontakt Gateway + Location Engine with Proximity Beacons

Posted on September 26, 2017 by

Promotional graphic of Kontakt Location Engine

Introduction

This article will detail how we set up and used Kontakt’s Gateway + Location engine with Bluetooth Proximity Beacons – We’ve worked with Kontakt’s range of Bluetooth Proximity beacons for a while now but it was some time ago that we received our Gateways but never got around to s...


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