2019 Online marketing checkup for small and medium businesses

2019 Online Marketing Checkup for Small & Medium Businesses

Posted on January 10, 2019 by

laptop and stethoscope

Time for your online marketing checkup!

With 2019 now upon us it’s time to do a quick check of your online marketing assets. This is designed to be short and snappy but you will almost certainly find something useful.

SEO – Check your search engine rankings in Google

Put your browswer into incognito (Chrome) or private mode (Safari) and search Google for your main keywords or phrases. If you aren’t ranking on page 1, it’s time to take action! There are some free tools that do this but I’d recommend a manual check for this one-off instance.

Website technical – Check your online forms are working

Go to your website and complete all your online forms to check they are all working as expected. If any are broken or end up in your spam, take action to fix them right away so your don’t risk missing any enquiries.

Website technical – Audit your website for technical issues

Go to ScreamingFrog and run a site audit of your website. It’s free and will give you everything you need to know with regard to any technical issues that you have with your website that are negatively affecting your SEO. Fix these asap!

Website design – Look to see how your site compares to your competitors

How does your current website stack up compared to your competition? Is yours looking tired or old? Many visitors are put off by old or dated looking websites so be critical and take steps to improve or redesign it if necessary.

Responsive web design sign

Website technical – Is your site mobile friendly?

Use Google’s mobile friendly test and check that your site is mobile friendly. If it’s not then this is a problem that you need to fix right away as it’s a key SEO ranking factor for Google. It’s also very important that your site works well for anyone visiting your website on a mobile device (obviously!).

Branding – Is your branding consistent?

Check your branding across all your online and offline assets. Are you using the same branding and logo across your social media accounts, website, printed material, sign-work, vehicles etc? If not take action because your brand is important.

Website UX/UI – Audit your website user journey

This might sound arduous but it’s not. Put yourself in the shoes of a website visitor and check that they can easily navigate your website and get to everything quickly and easily. Also make sure that you have plenty of CTA’s (Calls To Action) on the key parts of your site.

Website SEO – Check your website speed

Use Google’s Page Speed Insights to check how your site performs across all platforms for speed. If you are getting a slow score for either Desktop or Mobile, or both, then take action to fix it asap.

Website SEO/Technical – Set up Google Analytics and Google Search Console

Hopefully, you already have Google Analytics set up on your website but you should also have Google Search Console set up too. Follow the links above or Google it and then follow the setup instructions and check out the user guides.

SEO – Optimise your Page Titles and Meta Descriptions

Find out who’s ranking well for your keywords and see if their page titles and meta descriptions are more interesting or engaging than yours. Also check your keywords are there. Click through rates are higher for well written titles and descriptions and this is a key SEO ranking factor.

Summary

Running through the points in this checklist will serve you well. You will be able to start the year off knowing that you’re in good shape online.

As always, we welcome your comments and feedback – just leave them below and we’ll get back to you. Otherwise, we hope you found something useful.


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