It seems to be the fashion of late to redesign your logo, Google, Instagram and Budweiser changing its name to America, we see this as a good time to review the challenges companies face when rebranding.

It can be a tough decision to make as to whether a rebrand is right for your company. Timing, cost and brand recognition are all factors that come into play.

For established brands, whose logos were conceived in a non-digital age the challenge becomes even bigger.

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