Posted on May 19, 2016 by Jay Jones
It seems to be the fashion of late to redesign your logo, Google, Instagram and Budweiser changing its name to America, we see this as a good time to review the challenges companies face when rebranding.
It can be a tough decision to make as to whether a rebrand is right for your company. Timing, cost and brand recognition are all factors that come into play.
For established brands, whose logos were conceived in a non-digital age the challenge becomes even bigger.