Proximity Marketing - Web-Feet Blog

Proximity Marketing.

Posted on April 13, 2016 by

What is Proximity Marketing you may ask, well let us explain…

Proximity Marketing is the localised wireless delivery of Marketing content associated with a particular place or offer. Communications can be received by consumers within the targeted location that chooses to receive them and have the necessary apps/settings to do so.

Distribution generally comes from conventional localized advertisement or more commonly is targeted to devices known to be in the necessary area to receive.

Location of a device or beacon is generally set by these rules:

  • A Mobile phone in the target range or a specific type of phone (iPhone, Android etc).
  • A Bluetooth or WiFi device within range of a broadcast or Beacon.
  • An Internet-enabled device using GPS enabling it to request localised content from Internet servers.
  • A phone using a RFID chip on a product or media can launch localised content from internet servers.

Broadcasts targeted to specific groups within a given location, for example, content in tourist hot spots may only be distributed to devices registered outside the local area.

Furthermore, broadcasts may be both times and place specific, content at a conference venue can change depending on the event in progress, or in a nightclub where depending on what room you enter depends on  what drink offers you will receive.

Uses of proximity marketing include broadcasts of media at concerts, information, gaming, social applications, marketing and more…

Proximity Marketing

Coaster CMS and Beacons

Follow this link – www.coastercms.org.

Coaster CMS is our own baby and soon will be available for everyone including the end user, you can discover how we implement beacons with Coaster and how they can help you market your business more effectively.

 


One thought on “Proximity Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Some of our happy customers

logo ahmad
logo poingdestres
logog swiss
logo ibhs 1
ww
logo sgc
logo nationwide
logo undersea
logo roughton
logo stcross
logo pulse
logo mm
logo jfl
logo heritage 1
logo firesafe
logo electrofreeze
logo clickmetal
logo baguetti
bpc
logo ccc 1
log arokah
logo labs
logo paragon
logo trant
logo nahh
logo edge
logo romsey
ace1
ace2
spaceway logo
logo bookharbour
logo chartco
logo cranbourne
logo magister
logo mgmetals
logo westway
logo ocean
logo testvalley
logo brittania
logo faac