Google's AdWords Express & Analytics Goal Results - Web-Feet Blog

Google’s AdWords Express now shows Analytics goal results

Posted on May 10, 2016 by

Any and all smaller businesses using AdWords Express to advertise on Google can now see their ideal goal tracking data in their Express dashboards.

Google Adwords Express

Google Small Business has released a post about how you can now see and track goals much easier within AdWords Express. Businesses can set up new Google Analytics accounts, if needed, from AdWords Express.

After setting up goal tracking in Google Analytics and linking it to the AdWords Express account, goal completion data, as well as behavior metrics like new visits driven from the ad, time on site and page view averages, will show in the Express dashboard.

The quote below taken from Google explains the exciting new feature:

“We’ve introduced a new feature for tracking these goals in AdWords Express. AdWords Express advertisers can now access the power of Google Analytics right from their campaign dashboard. Connect a current Analytics account or set up a new one in minutes right from the AdWords Express dashboard. Once you set the goals for your website, you’ll be able to see how customers who click on your ad go on to interact with your website.”

If you want to learn more about how Google goals work click the blue writing.

adword express

6 thoughts on “Google’s AdWords Express now shows Analytics goal results

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  5. Madhushalini on November 4, 2016 at 6:39 am said:

    Great post, really enjoyed reading it, but I think it might leave the impression that spending the time to identify really great keywords isn’t necessary based on the dynamically generated ad headline (coming from your site pages).

    Would have been good to see increased importance placed on this first step and how is serves both overall SEO and Adwords practises from this point (especially for young companies trying to fight for attention over the big budget firms).


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