Posted on June 2, 2016 by Jay Jones
Today the best tactics in marketing is to stay ahead of the digital trends and constantly look at reinventing what we already have. We’ve all experienced the frustration that comes from finally mastering a certain marketing tool, only to discover that it has lost its popularity.
Ironically, trends are one aspect of marketing that will never change, thanks to the digital age. As soon as you learn a valuable lesson from one strategy, it’ll be off to the next big thing for your marketing team, trust us.
However, there’s one marketing technique that hasn’t lost its popularity, even if the internal methods of delivery have changed.
For the last 20 years of changing marketing trends, email marketing has remained as the world’s best money maker. No matter what the trend followers say you will always need email marketing and you will always need to use it. It’s one marketing technique that won’t say goodbye.
Email Marketing Will Always Work
If you were to peer into both the past and the future, you’d probably see email marketing remain near the top for successful marketing techniques. Trends come and go, but the field itself is as effective as ever. Many marketers have debated the reasons behind the effectiveness of email marketing, and it’s come down to a few important key points we decided:
1. Mobile Friendly.
If there’s one thing that’s changed over the last few years, it’s the shift from desktops to smartphones. Did you know there are more mobile devices in the world than people? The email was one of the first web platforms to make the switch to responsive web design. The ease and convenience of being able to check your email wherever you are will always be incomparable.
2. Email Is Businesses Best Friend.
Long gone are the days of sorting business over the phone. You probably remember the days when your bank religiously sent you bank statements each month or alerts when you overdraft your account. However, everything has switched to paperless and electronic communication.
Email is also the official form of communication for collaboration purposes within a company. In fact, 91% of employees use email to communicate within a company.
The average business professional checks their email 15 times per day and spends approximately 13 hours a week checking, reading, and responding to emails. That’s a lot of time each week for your advertisements to sneak in if they are not spammy and attract the viewer.
3. Cheaper Then Cheesy Chips.
Even after you spend the time and money to secure your business email accounts from hackers, you still save thousands compared to print and social media advertising. If you conquer email marketing you will truly be the cat’s pyjamas, and be able to buy some beautiful looking cheesy chips like the ones below. YUM!
4. Integration Is A Walk In The Park.
From social media to PPC advertising, email marketing can be utilised to cross-promote your brand, and cross-promotion leads to increased conversions, a wider audience reach, and all around better brand awareness.
It’s one platform that businesses can count on to transition seamlessly between different devices and platforms. The key to mastering this timeless marketing tool is to keep up with the trends and to take note of what works and what doesn’t.
If you can manage to track the trends as they come, you’ll definitely master email marketing, giving you that much more of a boost when the next big thing in marketing comes around.
Let us know your comments below and visit our digital marketing solutions and see if we can help you.