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Some examples of the uses of Beacon technology

Just about any business or service that is operating from a fixed location can implement a proximity marketing strategy. Some examples include:

  • Major restaurants, such as KFC or Burger King, can send coupons or offers to apply for free food or to enrol in their loyalty or rewards programmes.
  • Hotels can inform guests about events and promotions or can offer to enrol them in loyalty or rewards programmes.
  • Nightclubs can offer drink and discounted entry fees to people to entice them in off the street without using promoters and banners.
  • Shopping centres can offer a proximity marketing benefit to their tenants by putting together a package of coupons or offer a discount at any retailer.
  • Travel hubs such as airports and public transportation centres can provide maps or display ads that can be sold to local tourist destinations.
  • General information about a product or service can be delivered through proximity marketing even if the fixed location of the business or service agency changes.

For more information, download this pdf.

Examples of Beacon Uses

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