GoPhysio

OVERVIEW

GoPhysio came to us needing urgent help after server failures meant that their website had been deleted.

Time was very much of the essence, not only was their revenue and search rankings being impacted, but there had been no site backups. We needed to move quickly to recover their content and create a new site so that they could be back to business as usual as soon as possible.

1. WHAT WAS THE ISSUE?

GoPhysio had a website hosted with 123-Reg and had been working with another agency.

There was a serious problem with their servers and every website they hosted was permanently deleted. To make matters worse, their agency had not kept any backups of the site or content - so there was no quick or easy way to restore it. Due to the amount of content lost, a lot of which were blog posts, the site was riddled with 404 (page not found)errors, which meant users attempting to access certain pages would not get to see the content. This was frustrating for users and was harming the site’s SEO.

2. WHAT DID WE DO?

In order to attempt to reduce the impact on their business of having no online presence, we began developing a new site immediately.

Whilst this was ongoing, we endeavoured to recover as much of their old website content as possible. Google automatically caches sites in its index, and as such, we were able to use this to our advantage. We showed the client how to find a list of every URL from goPhysio’s old site currently indexed in Google.

The cached versions of each page could then be accessed and the content downloaded (learn more in our 123-Reg recovery guide). A full SEO (Search Engine Optimisation) transferral to repair the site’s search results was our next priority. We worked alongside goPhysio to immediately put back any content recovered from Google’s cache. For the remaining missing pages, goPhysio did a great job of rewriting the lost content which could go straight back onto the site with next to no amendment. We also created categories for blog posts, merged similar articles together, and redirected any unused pages to other related content.

3.  THE RESULT

We always ensure that all of our client's websites and content are backed up both in house and at our external server centre on a daily basis safeguarding our clients businesses from any technical malfunction.

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