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Customise Your Google Ads with IF Functions

Posted on February 11, 2017 by


Ad customisers are frequently used in Google AdWords to show highly relevant ads to customers, but Google is making this process even easier with the introduction of IF functions. These allow ads to be customised in greater detail, based on whether or not specific parameters are met.

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Why You Should Do Display Advertising

Posted on July 15, 2016 by

Even if you’re already running a PPC campgain, display ads can be an extremely powerful and lucrative addition to your advertising strategy. The rich, engaging formats available will be much more eye-catching to your customers, and you can be sure to only target the most engaged audience.

Display Advertising

 

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5 Reasons To Do Pay-Per-Click Advertising

Posted on July 8, 2016 by

Is PPC worth the investment?

With the competition for visibility in search engine results getting more intense than ever, Pay-Per-Click (PPC) advertising is a fantastic way to get the edge over your competitors. If done properly, it will drive more traffic to your site and boost your revenue. If you’re unsure whether PPC is right for your business, we’ve outlined five reasons that explain why it is definitely worth the investment.

 PPC Pay-per-click

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Developer or Marketer?

Posted on April 12, 2016 by

Or maybe a GROWTH HACKER!?

Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a nosey word at the moment and whilst it’s dismissed by some as nothing more than a buzzword by some, it actually has a lot of value for any business that isn’t afraid of outside thinking.

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