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When Does Your Site Need a Security Audit & What To Check

Posted on June 29, 2016 by

Thanks to the evolution of online viruses and the growth of sites that have been broken into by hackers, dangers threatening your business are more common than ever.

The question of how often you should conduct a website security audit is vague. Ideally, you should download a security system that manages this for you and verifies your site’s safety automatically so that you do not have to worry about upkeep.

Still, most companies conduct a security audit and backup only when they absolutely have to. As an agency we often provide security audits and reviews for all types of businesses who don’t trust their software or just want a certified professional making sure they’re in safe hands.

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10 Astonishing Digital Marketing Stats From Last Week.

Posted on June 27, 2016 by

Each week we try and collate a selection of massively popular marketing involving stories. Here are this weeks.

Get cosy and get ready to see the amazing results from Instagram, Brexit, and so much more…

Leave campaign generates the most tweets in run up to vote

The #EU ref data hub, a dashboard that measures Twitter discussions about Brexit has shown how Leave was the most-talked about campaign in the week before the referendum.

Despite Remain garnering the most mentions on the 23rd June, Leave was referenced more times overall. David Cameron was the most talked-about campaigner, with 37.8% of tweets mentioning the (soon-to-be former) Prime Minister.

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Is Virtual Reality Good For My Business?

Posted on May 24, 2016 by

What is Virtual Reality?

Answering the technical version of “what is virtual reality” is actually really simple. Virtual reality is the term used to describe a three-dimensional, computer-generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst it is able to manipulate objects or perform a series of actions. Cool right?

Virtual reality is either the emperor’s new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

We explore brands testing out Virtual Reality, from automotive, food and drink, and retail.

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5 Tremendous Digital Marketing Stats From Last Week

Posted on May 23, 2016 by

Last week’s roundup of digital marketing changes includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and Donald Trump!

Right let’s get the round up of the last week’s digital marketing stats!

60% of customers abandon baskets due to slow delivery.

A survey has discovered that customers are abandoning online baskets because their expectations for delivery are not being met.

40% of consumers said delivery is a very important factor in determining whether or not they make a purchase. Likewise, 77% said that free shipping would be more likely to encourage them to buy from a retailer again, and one in three said they are usually irritated when a company charges for delivery.

With Walmart announcing the launch of ShippingPass, an annual membership that competes with the likes of Amazon Prime, the future of retail is predicted to be fast, free shipping. We have tested Amazon Prime in-house many times and especially the one delivery slot, we think this fast service is truly the future of shopping.

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Is it time to rebrand?

Posted on May 19, 2016 by

It seems to be the fashion of late to redesign your logo, Google, Instagram and Budweiser changing its name to America, we see this as a good time to review the challenges companies face when rebranding.

It can be a tough decision to make as to whether a rebrand is right for your company. Timing, cost and brand recognition are all factors that come into play.

For established brands, whose logos were conceived in a non-digital age the challenge becomes even bigger.

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