Posted on October 5, 2017 by Cathrin Rhind-Tutt
Magento 2 is the latest version of the most popular ecommerce platform in the world. Currently holding 14% of the market share for ecommerce platforms, it’s safe to say the Magento upgrade has been a pretty big deal for ecommerce businesses.
The key defining feature of Magento 1 is it’s flexibility. Users can create stores with a variety of functions using pre-made extensions or by utilising the coding skills of their developers. This flexibility leads to a better shopping experience, with plenty of useful features and innovation opportunities for both B2B and B2C businesses. This is one of the key reasons why Magento is so popular.
However, despite this flexibility, Magento 1 is not the most user-friendly platform. It lacks performance optimisation, mobile-responsiveness, and some admin capabilities that every online store needs. These essential features aren’t part of the Magento 1 package and would need to be developed by a skilled Magento developer. There have also been many complaints of Magento 1 running slow, which isn’t ideal for an ecommerce site.
To address these issues, the Magento team designed an upgraded platform: Magento 2.
Magento 2 comes with features that make it a better platform overall. The major changes for Magento 2 include the following:
The admin panel of Magento 1 is notoriously difficult to navigate and not user friendly. Thankfully, the team at Magento decided to address this issue head on with Magento 2.
One of the most obvious changes and welcomed to the second edition of Magento is its brand new admin panel. The new admin interface is designed to help reduce the time managing the online store. It’s a lot more user-friendly and easier to get to grips with.
Magento 2’s administrative improvements and new capabilities include:
The admin interface of Magento 2 also now includes drag-and-drop layout editing, meaning users don’t need extensive coding knowledge to modify an online store’s appearance. This means you can create a beautiful online store in half the time.
The majority of Magento 1 stores had to alter the checkout process in some way to make it more user-friendly. Now, better checkout options are built into Magento 2. This means every store built with Magento 2 will by default have a more intuitive checkout process.
The checkout process in Magento 2 is more streamlined, making it quicker and easier for customers to go from adding items to their cart to completing an order. It’s highly customisable and requires fewer complicated steps and customer information. Reducing the checkout time is huge for reducing abandoned carts and increasing conversions, so this is a great improvement for both customers and business owners.
Magento have also simplified customer registration by allowing customers to create an account after ordering instead of during the checkout process. When a customer goes to checkout, they are brought to a default guest checkout screen where they enter an email address. If this matches an existing customer, they are given an option to checkout faster with saved information. Guests can create an account in one click from the order Thank You page. These features which simplify the order process encourage customers to return to your site and make purchases. Fewer confusing choices and fewer forms means a significant increase in conversions as customers focus on what matters: finishing the checkout process.
The new checkout also includes order details on every step, offering greater transparency to help put your customers at ease. The order summary in Magento 2 now includes product photos. This reduces ordering errors which cuts down on returns and increases buyer confidence that leads to higher conversions.
As more and more customers are shopping on smartphones and tablets, mobile responsiveness is key to improving sales. In fact, 50% of online transactions are now performed on mobile devices. The Magento team recognised this and made mobile responsiveness a priority for Magento 2.
Magento 2 comes with new responsively designed and SEO-friendly themes, integrated video features and a streamlined checkout. These all improve the look and function of Magento stores on mobile devices, thus encouraging mobile sales. A much more streamlined, mobile-friendly checkout and faster performance will result in a much higher conversion rate for your mobile shoppers.
The new admin panel is also responsive and touch-screen friendly so you can manage your store on the go. This enhancement ensures easier control and configuration of the online store. This is great for merchants who work with their CMS via iPads or tablets – make changes in the office, on the train or at home.
Magento 2 was designed with performance in mind. The developers behind Magento have achieved this through utilising the following technical improvements:
Magento 2 will run an average of 30% to 50% faster than it’s predecessor. Faster site speed encourages more user interaction with your site and more products added to your site’s cart, leading to more sales and fewer abandoned carts.
The latest Magento version can handle up to 39% more orders per hours with 66% faster add-to-cart times that Magento 1. It can also better handle many catalogue pages without slowing down, with a nearly instant server response time for catalogue browsing.
Magento 2’s improved functionality also means it can handle more traffic. Magento 2 can manage 10 million page views an hour, whereas Magento 1 can only process 200,000. This makes it ideal for large stores and able to grow with an online business.
In addition to all of these fantastic new features, updates within Magento 2 are designed to work a lot quicker, making it easy for Magento users to take advantage of new features as they’re released.
As we’ve mentioned, Magento 2 integrates a lot of popular extensions so stores have better functionality out of the box. This includes payment gateways like PayPal and Braintree. These are payment platforms the majority of Magento users choose to integrate anyway, so having them already integrated into Magento 2 makes it a lot easier for store owners.
Magento 2’s integration with PayPal means customers do not need to re-enter payment information such as a billing address as this is handled by PayPal, another development which makes the checkout process smoother and quicker.
There are also integrations with Worldpay and Cybersource to increase payment security, so customers can rest assured that their payments are safe and secure.
Web-Feet have certified Magento developers who are eager and ready to help ease this transition. Let us help give your customers the benefit of Magento 2’s new features.
Although some have reservations about moving to Magento 2, it’s clear this platform was designed to provide a better experience for both customers, store owners and administrators. It maintains the flexibility Magento is known for, but with improved features.
What’s more, soon Magento 1 security updates will be stopping, so all Magento ecommerce site owners will have to move over to Magento 2 sooner or later.
If you’re thinking about moving your ecommerce site over to Magento 2, or creating one from scratch our team of expert Magento developers are here to help.
Posted on October 3, 2014 by Daniel Chadwick
One of our clients approached us to build a way that they could manage hreflangs on their Magento stores where they were looking to have multiple language versions of the site with different pages on each site. I looked at a few options online and there were some that worked provided the sites would be identical in terms of content but none that would enable control of where the links would go if there wasn’t an alternative url.
… so I built a plugin that enables our client to upload their urls in a csv with the base site in the first column and then they can add as many columns after that to upload the urls for the other language sites. The plugin then retrieves any alternate urls for any other site from the data and adds them to the <head> section of the website.
If this is a solution you think you would require for your multi language Magento, then please don’t hesitate to contact us at email@example.com.
Posted on March 14, 2014 by Web Feet
Magister Militum specialise in war figurines from pre historic soldiers to modern aircrafts, they have it all. Check out their website if you’re interested.
The Magister Militum site features multiple customisation features and plug-ins, including a search bar and filters to narrow down the products. The site is built on the Magento eCommerce platform; great for sites with a large number of products – making it easier to add and update content. Another component we have added is the Owebia Shipping extension; allowing for more accurate shipping rates, you can set any variable such as destination, weight, price and apply different shipping methods. Also added is a customised invoice and shipment pdf generator specific to Magister Militum’s requirements. The new layered navigation feature, built in-house to replace a dysfunctional plugin, allows you to narrow down your search query quickly and without the whole page re-loading. A custom events module was also added to Magento to display upcoming tradeshows.
The Magento Magister Militum site now has many more features making the overall site experience much better. Please tell us what you think, or contact us if you require something similar.
Posted on September 12, 2013 by Web Feet
Hidden Agenda specialise in women’s lingerie – selling bras, underwear, bikinis and more from an assortment of brands. You can visit them in their stores in Botley and Romsey or check out their website.
This new eCommerce platform is optimised for responsive design allowing for better viewing pleasure on mobile devices. The website also features a Magento eCommerce system, great for large stores simplifying the control of your site.
We hope you like the new design. If you require something similar please contact us.