The Guitar Store are a long established specialist retailer of one off, unique guitars and accessories. They required an ecommerce site that they could update themselves quickly and easily which mirrored the brand feel of their shop store. The Guitar Store 1st opened their doors in 1987, they are passionate about their products and their online shop images the retail shop. The International sales of guitars and accessories have expanded greatly since the opening of the online shop. Having an ecommerce shop means that the doors are open 24/7 for local and International sales.